How many times do you find yourself browsing the web, hopping from one site to the next and actually finding some pretty cool blogs? It happens to me all the time and I have every intention of going back to some of those blogs to read more. Sometimes I even remember to bookmark them. But the chances of me ever finding my way back there or digging through my list of hundreds of browser bookmarks are slim to none. And the vast majority of people that stumble across your blog are the same way. Thats not a very effective way to grow a loyal readership.
Thats why it is crucial to get those readers on your email list. Once you do that you can bring them back over and over again. You can send out a quick little email inviting them to read your latest blog post. But it doesnt stop there.
You can also share your social media posts and profiles with your list and grow your reach with nothing more than an email that invites them to interact with you on your Facebook Page, for example.
And with each email sent, your readers get to know you a little better. Ideally, that means they’ll also like and, most importantly, trust you more. Once your readers know, like, and trust you, they’ll gladly take you up on product recommendations you make to them.
A lot of bloggers ask about monetizing their posts. Frankly, the best answer is to get your readers on your list, build that relationship and then make offers via email. You dont have to be spammy about it or sound like a used car salesman. Instead, share some helpful information, give them some tips and then invite them to learn more or implement it with the product youre recommending.
The easiest way to get your readers to subscribe to your blog is to offer them something extra related to your blog content. For example, at the bottom of this post, is an offer for a free weekly blog planner that is part of our Blogging Templates product.
Want to see how content upgrades work? Sign up for our list and get a free weekly blog planner.
The best type of opt-in to use is a something small and useful that can be consumed quickly. Think quick checklists, infographics, templates. People love tools like these. They can be easily created using programs like LeadPages or Active Campaign.
Lets recap why its so crucial to your blogging success that you should focus on building an email list first. It allows you to bring readers back to your blog whenever you’re publishing a new post. Having a list also allows you to grow your social media reach by inviting readers to connect with you on said social media properties. Last but not least, staying in touch regularly via email gives you a chance to build a relationship with your audience. Its at that point that it makes sense to make offers for products and services and make some money from your blog posts and emails.
I hope this inspires you to give building a list for your blog a try with content upgrades.
And… don’t forget to grab the upgrade we are offering on this post!