How Much Should I Spend on My Website?

This is a question we get asked all the time and, to a large extent, the answer will differ depending where you are in your business. We know clients who have wasted tens of thousands of dollars on getting a website built for them. In one case the problem was that although the website looked […]

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Which Website Platform – WordPress v Free Hosted

With so many choices when it comes to building a website these days it can take a lot of research to make sure you choose the right option for you. The last thing you want to find yourself doing is having to create a whole new website because you discover that the platform you chose […]

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10 Reasons You Do / Do Not Need a Website

First of all, let’s look at why your business would NOT need a website. The flippant answer is that either you have far too many customers already, or you are already making more money than you need, or your ideal customers have no access to the internet – Eskimos, maybe? There are certainly not many […]

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Why Multitasking is Making You Drop The Ball…

WARNING… this is one of those posts that I am writing to help myself through my time management and multitasking issues.  If you are feeling like you are working at a breakneck pace all day long and accomplishing nothing …. multitasking could be your problem too! “She’s a great worker. A real multitasker!” Have you […]

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Email Marketing Challenge 30 – Wrap Up Of The 30 Day Email Marketing Challenge

It is hard to believe it has been 30 days since we started this Email Marketing Challenge together. We covered a lot of ground and if you followed along with the tips I shared and put them to good use in your own email marketing, you should already start to see positive results. You’re well […]

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Email Marketing Challenge 29 – Review & Reuse Your Most Successful Emails Regularly

You spend a lot of time writing emails to your list. Throughout this 30 day email marketing challenge, I’ve given you even more to do, adding to the time you spent crafting your emails. Since you put a lot of time and effort into each one, why not make the most of the emails that […]

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Email Marketing Challenge 28 – Edit And Tighten Your Emails – Less Is More

When you first get into email marketing, the temptation is big to write these long, elaborate emails. And while there is certainly a time and place for these type of emails, for the most part, you’re better off keeping it short and sweet. Think back to your own experience as a subscriber. With dozens of […]

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Email Marketing Challenge 27 – Using Bonuses To Increase Conversions

In yesterday’s email we talked about the importance of pointing out the flaws in the products and services you promote. One of the ways to deal with flaws that can actually work in your advantage is to create a bonus that helps your readers overcome said flaw. This builds a lot of trust and helps […]

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Email Marketing Challenge 26 – Don’t Be Afraid To Point Out Flaws

One of the best things when you’re reviewing products or services and recommending them as an affiliate is to point out the flaws. I’m serious. So often when we sit down to write a product recommendation email, or crafting a solo email for a promo, we focus only on singing the praises of the product […]

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Email Marketing Challenge 25 – Help Them Reach Their Goals And Dreams

We’ve talked a lot about email marketing and becoming better email copy writers throughout this challenge so far. Today, I want to put the focus on our readers and what we need to do to ensure that our marketing and our business in general is a good fit for them. I want to shift our […]

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