How To Create a Webinar (Here are the tools you need)

You keep receiving webinar invites in your inbox, on Facebook, at you local networking meeting.   You get the “after report” e-mail about how they had a thousand attendees. Why haven’t you started offering webinars in your business? Is it because it seems like it would be too expensive or too technically difficult?   And, […]

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Writer’s Block? Here’s An Easy Blog Template

You know that you need to create content. And, you actually have a lot to say. Except, when it is time to actually put pen to paper, all thoughts magically vanish from your head. Frustrating? Yeah – especially when you don’t have any other time available to write the blog posts. The antidote to writer’s […]

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Kristen Robinson Found The Perfect Customer Persona – Herself!

On Monday Meredith wrote a post about her “BFF” method for identifying the characteristics of your ideal customer. Knowing who to serve is one of the most important aspects to planning a business before you start. On Monday’s Paycheck To Passion podcast we interviewed Kristen Robinson who is probably the perfect example of how your own […]

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4 Super Easy Steps To Create Your First Online Product

One of the very first things that you need to do when creating an online business is creating something to sell.   After all, money needs to change hands somewhere if you are going to have a business and not a public service blog. Creating your first product can seem very overwhelming – after all […]

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My 5 favorite blog posts on blogging

Blogging is a great way to bring visitors to your website and to establish your authority.  A good blog can build your business. 1. Do you have blogging writer’s block?  This post from Derek Halpern’s Social Triggers Blog outlines the perfect blog post.  I find myself going to this post again and again when I am […]

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Stop Creating Fake Customer Personas!

Meet Marge.  Marge is in her mid-40’s and is just starting her internet business.  She is worried about paying the bills because she has just divorced.  She has brown hair and blue eyes and like to wear Lulemon (but can’t afford it any more). Hate to say it, but Marge is a scam!  She doesn’t […]

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Product-O-Matic: Choose the right product for your business

  Have you created a product that has fallen flat on it’s face?  The major product flop seems to be a bit of a rite of passage for entrepreneurs who sell their expertise online. It seems natural to START your online business by creating something to sell.  After all you don’t have a business unless […]

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Our New Book is Nearly Completed

We are the midst of a revolution. Our society is going through a seismic shift.  The shift is as big (if not bigger) that the shift that happened during the industrial revolution.  Before the industrial revolution, people lived in smaller towns, they had their own tools, grew their own food, generally traded their special skills […]

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How To Create An Opt-In Form

How To Create An Opt-In Page

You’ve worked really hard on your new freebie.  You’ve spent time hanging out with your audience, you know what they want – so now you’ve created something to give them in exchange for signing up for your list.  Uh oh. Creating an opt-in form is probably one of the first technical hurdles a passionate entrepreneur […]

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How to Turn Your Facebook Fans Into Leads and Customers

One of the top questions on our “How We Grew Our Page to 2000 Fans webinar”  was basically “so what?”.  Yes, having a well-liked page is good for credibility and for SEO… but how do you actually turn those fans into people on our mailing list and paying customers?  Here are a few ideas. Lead […]

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