Email Marketing Challenge 14 – What’s The Purpose Of Your Email?

I have a question for you. To be more specific, I have a question that I want you to ask yourself each time you sit down to write an email for your list. It doesn’t matter if you’re writing a broadcast or adding to your auto responder series. Before you sit down to write, or […]

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Email Marketing Challenge 13 – Create A Template For Your Emails

Auto-responder services have come a long way over the past decade. We’ve gone from clunky interfaces to easy drag and drop editors that make it quick and easy to create emails and newsletters that look stunning and in turn make you look good. One of the best parts of the new interfaces is the ability […]

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Email Marketing Challenge 12 – Repurpose Your Emails

You put a lot of time and effort into writing your emails each week. Shouldn’t you get the most from all that work? As much as we’d like to think that our subscribers open every email we send and then read every single word in it, that’s not what’s happening. A fair percentage of them […]

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Email Marketing Challenge 11 – Start A Swipe File

How would you like to learn a simple strategy that not only keeps you from staring at a blank screen when you’re getting ready to write an email, but also makes you a better copywriter over time? Both can easily be accomplished with a swipe file. A swipe file is a collection of other people’s […]

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Email Marketing Challenge 10 – Creating A Mailing Calendar For The Week / Month

By now you have a general plan of what you want to accomplish this month, a general idea of how often you want to mail, and the content strategy you mapped out yesterday. All of this information combined will make it easy to get through today’s task – creating a mailing calendar for yourself. This […]

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Email Marketing Challenge 9 – Mapping Out A Content Strategy

A few days ago we talked about creating an email marketing plan. You looked at where you’re at right now and where you want to be at the end of the 30 Day Challenge and beyond. You have and overall idea and strategy of what it will take to get there. Now it’s time to […]

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Email Marketing Challenge 8 – Getting Your Readers Used To And Looking Forward To Offers

One of the biggest mistakes I see people make is that they don’t start making offers to their readers from day one. They feel like they need to create that relationship first and wow their readers with lots of great free content before they can even consider asking them to buy something. While there is […]

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Email Marketing Challenge 7 – How Often Should You Mail?

One of the most frequent questions new email marketers ask is how often they should mail their list. The answer is probably more frequently than you think. Of course email frequency depends on a lot of different factors. How much helpful and useful information do you have to share? What do your readers expect from […]

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Email Marketing Challenge 6 – The Anatomy Of A Great Email Message

Sitting down to write a great email to your list can be a bit daunting. It doesn’t help when you’re staring at a blank page with only a vague idea about what you want to mail about. To avoid that blank page, start with an outline of what makes a great email message. When you […]

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Email Marketing Challenge 5 – Broadcast Emails, Auto-Responders (A/R), Or Both?

One of the first decisions you have to make when you sit down to write an email to your list is if you will add it to your auto-responder or send it to your list as a broadcast. Of course there’s also the option of doing both. In today’s post we’ll quickly run through that […]

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