Email Marketing Challenge 24 – How To Become A Better Email Copywriter

Throughout this 30 day email marketing challenge we’ve been working on becoming better email marketers. Today, I want to share my top three tips for becoming a better email copywriter with you. Follow them throughout the rest of this challenge and of course going forward, and you’ll continue to get better at writing convincing emails […]

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Email Marketing Challenge 23 – The Importance Of Congruency In The Sales Funnel

Today I have a very important copywriting and marketing concept to share with you. It may not seem like much of a big deal at first, but trust me, it makes a huge difference in your conversion rates and thus your sales. What is this big concept? It’s the idea of being congruent throughout the […]

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Email Marketing Challenge 22 – Make It Useful But Incomplete

As you develop your email marketing plan and really your content marketing plan in general, it’s hard to figure out what and how much you should share for free. You have to share some of your knowledge to attract your audience to you. You have to show them that you know what you’re talking about […]

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Email Marketing Challenge 21 – Are You Connecting With Your Target Audience?

Let me ask you a question. Do you know who your target audience is exactly? Do you know your market and who you want to serve? It’s an important part of email marketing and marketing in general. You have to know who you want to reach and work with before you can start to build […]

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Email Marketing Challenge 20 – Don’t Be Afraid To Get Personal

Don’t be afraid to get personal in your email marketing. I’ve mentioned throughout this email marketing challenge that your readers have to get to know, like, and trust you before they are comfortable spending money on your products or those you recommend to they buy. One way to make that happen is to let them […]

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Email Marketing Challenge 19 – Tracking Conversions

One of the best things about a good auto-responder service is all the data it provides you with when it comes to email marketing. Are you keeping track of your conversions? How about split testing emails, subject lines and the likes. There’s a lot to be learned from what makes your subscribers open and email […]

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Email Marketing Challenge 18 – Using Urgency To Increase Conversion and Sales

You have a great product that you can’t wait to email your subscribers about. It doesn’t matter if it’s your product or something you’re promoting as an affiliate. If you have a good offer, you can increase your conversion and make more sales by creating urgency. There are a lot of different ways you can […]

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Email Marketing Challenge 17 – Don’t Forget To Follow Up

You’ve sent your solo email and you’ve made some sales. Congratulations. Now don’t mess up this next part. The worst thing you can do is never mention the offer again. You’ve spent a lot of time and effort warming up your list, creating or reviewing a product, and writing a great solo email for your […]

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Email Marketing Challenge 16 – How To Write A Great Solo Email

In yesterday’s post we talked about making offers within content emails vs. sending solo emails. While you don’t want to send solo emails all the time, there are times when they will work well and you should use them. Solos are perfect when you’re launching a new product, doing a big JV promo for someone […]

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Email Marketing Challenge 15 – Solo Emails vs. Content Emails With Offers

When it comes to the marketing portion of email marketing, you have two main choices. You can write a solo email that promotes a particular product (or two). The sole purpose of the email is to close the sale. You want your reader to click on the link that takes them to the sales page […]

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