Email Marketing Challenge 21 – Are You Connecting With Your Target Audience?

Let me ask you a question. Do you know who your target audience is exactly? Do you know your market and who you want to serve? It’s an important part of email marketing and marketing in general. You have to know who you want to reach and work with before you can start to build […]

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Email Marketing Challenge 20 – Don’t Be Afraid To Get Personal

Don’t be afraid to get personal in your email marketing. I’ve mentioned throughout this email marketing challenge that your readers have to get to know, like, and trust you before they are comfortable spending money on your products or those you recommend to they buy. One way to make that happen is to let them […]

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Email Marketing Challenge 19 – Tracking Conversions

One of the best things about a good auto-responder service is all the data it provides you with when it comes to email marketing. Are you keeping track of your conversions? How about split testing emails, subject lines and the likes. There’s a lot to be learned from what makes your subscribers open and email […]

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Email Marketing Challenge 18 – Using Urgency To Increase Conversion and Sales

You have a great product that you can’t wait to email your subscribers about. It doesn’t matter if it’s your product or something you’re promoting as an affiliate. If you have a good offer, you can increase your conversion and make more sales by creating urgency. There are a lot of different ways you can […]

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Email Marketing Challenge 17 – Don’t Forget To Follow Up

You’ve sent your solo email and you’ve made some sales. Congratulations. Now don’t mess up this next part. The worst thing you can do is never mention the offer again. You’ve spent a lot of time and effort warming up your list, creating or reviewing a product, and writing a great solo email for your […]

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Email Marketing Challenge 16 – How To Write A Great Solo Email

In yesterday’s post we talked about making offers within content emails vs. sending solo emails. While you don’t want to send solo emails all the time, there are times when they will work well and you should use them. Solos are perfect when you’re launching a new product, doing a big JV promo for someone […]

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Email Marketing Challenge 15 – Solo Emails vs. Content Emails With Offers

When it comes to the marketing portion of email marketing, you have two main choices. You can write a solo email that promotes a particular product (or two). The sole purpose of the email is to close the sale. You want your reader to click on the link that takes them to the sales page […]

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Email Marketing Challenge 14 – What’s The Purpose Of Your Email?

I have a question for you. To be more specific, I have a question that I want you to ask yourself each time you sit down to write an email for your list. It doesn’t matter if you’re writing a broadcast or adding to your auto responder series. Before you sit down to write, or […]

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Email Marketing Challenge 13 – Create A Template For Your Emails

Auto-responder services have come a long way over the past decade. We’ve gone from clunky interfaces to easy drag and drop editors that make it quick and easy to create emails and newsletters that look stunning and in turn make you look good. One of the best parts of the new interfaces is the ability […]

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Email Marketing Challenge 12 – Repurpose Your Emails

You put a lot of time and effort into writing your emails each week. Shouldn’t you get the most from all that work? As much as we’d like to think that our subscribers open every email we send and then read every single word in it, that’s not what’s happening. A fair percentage of them […]

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